TELEMARKETING

Telemarketing is an excellent direct marketing tool to generate a qualified lead or convert a prospect into a customer. Often used in B to B or B to C prospecting, this approach technique uses specially trained telephone operators to maintain a commercial relationship with prospects and customers. The objective of teleprospecting is to route prospects via a pre-established script through the qualification, purchase and conversion tunnel.

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Carried out by prospecting professionals, telemarketing proves to be a highly effective, intelligent and strategic tool to increase the qualification of prospects and facilitate the sales conversion process. This is why telemarketing is used to optimize prospecting campaigns, to set up a market study, or to conduct a telephone survey.
For this we mobilize reputable call centers in France, Europe, North Africa, Mauritius and Madagascar. Recruited for their perfect mastery of the French language, the call center agents are trained before each mission to the specificities of the advertiser and its products. .
Telemarketing integrates seamlessly with other marketing tools such as e-mailing, social selling and inbound marketing that allow you to qualify and segment contacts before calling them to complete the sales process.

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Telemarketing allows interaction with a maximum number of prospects regardless of the geographical area where the company is located. Many specific questions can be asked during the telephone interview to better understand the aspirations of the contact.

In addition, telemarketing is less expensive compared to the physical movement of a salesperson. With a simple phone call, the costs of a sales team's travel to prospects is largely limited.
Telemarketing also has the advantage of allowing an individualized interview. It establishes a personalized contact between the telemarketer and his prospect. It is important to know that verbal communication allows the agent to perceive customers' emotions or to react spontaneously to their requests. Moreover, this marketing technique is quick and easy to implement. It also offers a wide area of operation and the result can be measured immediately.

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