CONSULTING & TRAINING DELIVERABILITY

Benefit from an audit of your database

The exploitation of databases is nowadays one of the fundamental levers for the success of a company. However, some companies sometimes struggle to carry out their e-mailing campaign properly. It is therefore important to determine the flaws that can hinder the smooth running of the campaign. To do this, it is recommended to go through a database audit. As digital specialists, we can intervene and audit your site to improve the data capital of your company. At the end of our intervention, it will be possible to find the duplicates. These are sometimes due to successive stacks of data. The level of obsolescence will also be evaluated. In fact, it is estimated that up to 30% of the data can become obsolete in a year. During an audit, it will also be possible to identify usable data that has been neglected by the company. Apart from inactive addresses and duplicates, the audit will also assess :

Potential errors that may be due to manual entries
The quality of postal addresses

Of course, the analyses carried out are done within the framework of the RGPD or General Data Protection Regulation. This law indeed establishes limits on the uses of personal data. If the latter are used outside the regulatory framework, they will not be considered as quality data.

Audit de votre base de données

Améliorer le taux d׳ouverture de vos newsletters

Clean your emailing databases to exclude "bounce" and "spamtrap" to improve the opening rate of your newsletters

After the analysis of your database, we will start the corrective phase during which modifications will be made. The aim being to optimise the opening rate of e-mails, we intervene by cleaning up your databases to ensure good deliverability. As a reminder, deliverability is none other than the percentage of e-mails that arrive in your customers' inboxes. Generally speaking, the average deliverability rate this year is 99.3%. This means that there is an average bounce rate of 0.7%. As experts in the field, our role is to reduce this bounce rate. Apart from reducing the bounce rate, we also exclude spamtraps from your e-mailing base. This is an inactive address that becomes a spam trap. A spamtrap can make you look like a spammer and ruin your reputation with anti-spam organisations and e-mail providers.